Why DIY Book Marketing Could Be Hurting Your Sales—And How to Fix It
Market like a pro!
“I never thought writing a book would be the easy part—until I realized marketing it was the real challenge.” Sound familiar? If you're an author wondering whether you really need a website or how to handle your book’s social media, you’re not alone! A lot of authors struggle with marketing because they either don’t have the time or just don’t know where to start. But don’t worry—help is here!
These days, an author’s success is often tied to their online presence. Whether you’re launching your first book or trying to grow your audience, having a well-designed website and an active social media presence is crucial.
You might be thinking, How hard could it be to make a website? or I post on social media all the time—what’s the big deal? Many authors try to do it all themselves, but hiring a professional can save you time, get more eyes on your book, grow your audience, and boost your sales.
Why Hiring a Pro for Your Website and Social Media Is Worth It
A Professional and Polished Online Presence
You’ve heard the phrase, “Don’t judge a book by its cover.” But let’s be real—people absolutely judge websites by how they look. Your website is often the first thing readers, media, and publishing professionals see. A pro designer makes sure your site looks great, is easy to use, and works on all devices.
A well-managed social media presence also helps keep your branding and messaging consistent. This makes it easy for readers to recognize you and stay engaged with your content.
Saves You Time and Reduces Stress
Writing a book takes a lot of time, and marketing it can take even more. Keeping up with social media, updating your website, and responding to readers can be overwhelming. When you hire a professional, you get to focus on writing your next #1 Best Seller book and connecting with readers while they handle the technical stuff.
Experts Know How to Get You Noticed
A great-looking website isn’t enough—it needs to show up in search results when people are looking for books like yours. That’s where professionals come in. They know how to set up your site so it ranks higher on Google, helping more people find your book.
Social media experts also know the tricks to increase engagement. They understand how platforms work, what types of posts get the most attention, and how to keep your audience growing. They’ll help you avoid mistakes like posting too little, too much, or not using the right hashtags to reach the right people.